Friday, 23 January 2009

Suzuki Aeiga baro Hyundai Aeiga

By Surajit Sinha, New Delhi

Its been long time since I have written my controversial column on career (read his article: Smart Study). Since then I am looking for a topic to write few lines, with no fish in my kitty. But last night suddenly this thought came into mind, so I thought of pen down it, before the enthusiasm and the concept fade away from me. Well, it’s about malthep dikarat korani, dola-doli. I was born in a village of 100 plus house with 4 malthep, but I always prefer to visit the Gouranga Aeiga's malthep, the US Army General look-alike tough guy. Anyways that is nothing to do with this write-up. As I grow older I started understanding the politics of malthep and other things associated within a typical village.

Time went ahead and I moved to Delhi and now I am living here for more than a decade and after securing a stable job, I diverted some time thinking how to sort out this problem. But living in Delhi I can not sell my idea or experiment on finding a way to stop this division. Thanks to Rishi he has come out with this blog where at least we can talk about it. I always act as a tension diffuser. And I should tell everybody why I try to be tension diffuser. I am a thinly built person with a constant 55Kg weight ever since I am born, just joking but believe me its not increasing since I first checked my weight 10 years ago. God has given a power to every individual to find a place for him and for that one has to use either muscle power or the brain power. Since I don't have the first one I take shelter under the second one. It will be stupid on my side if I try to be a violent person like Amir Khan in Ghajini specially when you are living among 6ft/80 Kgs Jats. Then one fine day I got this cool idea to establish a brand for myself. Thanks to Rajkumar Hirani's Munnabhai I found my USP i.e. to practice Gandhigiri. So I started preaching non violence and now that's my USP.

Now coming to the problem of dola-doli, malthep dikart karani, since we live in the biggest democracy of the world, we cannot escape from multiple party and freedom of expression which is the meaning of democracy. And all the civilized country of the world praises democracy of India though our politician and we try our best to exploit this beautiful form of governance. If you want to know how it is living under a single ruler or dictator you may read about North Korea, Cuba and China.

But if we practice democracy in an honest and intelligent way everyone can benefit from this. For this we need participation both from the leader and the citizens to gain maximum. Though I talked about democracy I will take an capitalistic approach to define the term democracy.

Suzuki (Maruti) came to India in late 1980's and suddenly the dream of owing a car for many Indians started turning into reality. With in 10 years Suzuki established itself as a brand to recognize, trust and reliable across the length and breadth of the country. Gradually it has become synonyms for cars. Then in late 90's Hyundai came to India. But how Hyundai will penetrate the market which Suzuki has established . During that time India Inc. had created huge number of jobs in various field like IT, Hospitality, Automobile and so on. That has created a large number of young brand conscious people. Hyundai tapped this section of the potential car buyer with their latest product. They are bringing car straight from Detroit and Paris motor show and fitted with latest engine and also to mention world wide launch of cars at the same time in India. Though Suzuki is the numero uno brand in India they were selling cars which are 10 years old model. With in couple of years Suzuki's market share started dropping and Hyundai started gaining. Though Suzuki still has the largest market share, Hyundai is not far behind in term of market share and sales. So what's now for Suzuki, they reduced production showed their employees pink slip. No, they came more bigger now with second production facility and a new R&D centre to develop India specific cars and for other potential world market. The result in 2008 we saw two world class product from India one from Hyundai i10 Kappa and Suzuki's A-star. A-star has come from Suzuki's India R&D centre or you can say a car Made in India by Suzuki. Though Hyundai has a R&D centre in India but I am not sure whether the kappa engine and i10 is developed in India or not. So at the end of the day we have two world class car.

Now lets get back to our good old issue of dola-doli…….. Think that it is "Chaitra's Basanti Puja" in a village and there is two puja and the "Bamoon" is Suzuki Aeiga and Hyundai Aeiga. Two cool dude met each other in certain place. The conversation – Hey! Whats up dude, where are u going for bandara today. Man, I am confused, I don't know both Suzuki Aeiga and Hyundai Aeiga's bandara is delicious and awesome. I really don't know where to go. So isn't it a good thing for both the Aeiga. Now what if Tata Aeiga comes out with "Nano". Is it more confusing?. Well I don't think so. Now its more easy to decide : Shoptomi – Suzuki Aeiga, Oshtomi – Hyundai Aeiga, Nobomi – Tata Aeiga.

Suzuki will never ask Hyundai or Tata to pack up their bags neither they will listen to it. In fact if Suzuki ask other to do that, people might find a weakness in Suzuki's behavior. So it has to be an intelligent game specially for the "Aeiga"s to survive, and gaining the best out of it. For that "Aeiga"s have to play a larger than life game and for the "bandara khoura" its an win-win situation. I think that's a healthy competition and Aeiga's should find it exciting and challenging. And if "Aeiga"s fight amongst themselves nobody will gain.

Finally, it is not an appropriate story to compare the issue of dola-doli. But as a preacher of non-violence I thought of this funny way to sort out the problems, which most of you might not agree.




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